The big news this week is that pre-orders started for the Apple Watch and it immediately sold out. Of course, we don’t know how many watches Apple is producing, but clearly interest is high in this wearable device.
Last week I was asked to teach a class on Innovation at Blue Valley CAPS. At the end of the class, we had a good discussion on a variety of topics. One of the students asked about the Apple Watch. My take on it was that the constraints on the watch that limit the target market to owners of the latest iPhone (and the pricing) will keep it from becoming incredibly common. But the hype will drive innovation across the wearables space.
He then asked what function/feature/capability of fitness watches will have the most significant impact on our lives. I told him that, in my opinion, the beautiful thing is that we can’t possibly know. Although Fitbit, Pebble, and others have provided APIs for developers, the Apple Watch will be the first wearable that will attract a broad developer movement. The apps that we can imagine today are not the ones that some unconstrained innovator will envision and deliver that will truly be game-changing. And it’s those apps that will drive change across the entire wearables ecosystem, not just Apple.
This should be fun!