As my recent set of posts imply, I’m thinking quite a bit beyond the “mobility revolution.” A fascinating article at Wired makes it clear that the impact of mobile has become obvious, and when something is obvious, it’s much less interesting to me. (That doesn’t mean that execution and operations minded folks should ignore mobile – now is the time when the real money is obviously being made…)
Reading this article took me back to early 2012. Facebook’s IPO was the big story and the biggest knock on the company was that it lacked a mobile strategy. Today, more than half its revenue comes from mobile and they are being lauded as one of the few to have figured out mobile. Back then, Facebook wasn’t alone. Perhaps setting the tone for the year to come, in late 2011, the world’s largest technology company at the time, HP, ousted their CEO, at least in part, for a failed mobile strategy (the company doesn’t show up in the Wired piece because they haven’t been able to recover to a leadership spot in tech). Later in 2012, Intel’s CEO was forced to resign because of a failed mobile strategy. (Like HP, Intel rarely gets mentioned these days when folks talk about the companies leading the technology industry.)
2012 was the wakeup call. 2015 is showing which companies jumped and which hit snooze.