Archive for October, 2010

Observations: Services – October 9, 2010

Saturday, October 9th, 2010

Standard disclaimer: don’t take from my selections, ordering, headlines, etc. any indications of the interests or plans of my employer (if you do, you’ll undoubtedly be disappointed when they don’t play out.)

Observations: Devices – October 7, 2010

Thursday, October 7th, 2010

Standard disclaimer: don’t take from my selections, ordering, headlines, etc. any indications of the interests or plans of my employer (if you do, you’ll undoubtedly be disappointed when they don’t play out.)

Beyond the Phone: September 2010

Monday, October 4th, 2010

Converging products into a cellphone is one way that mobility is getting built into every product, but it’s not the only way. Every month, I’ll focus on devices that are integrating the power of mobility into products themselves in ways that create new value for the customer. Power up!

Unfortunately, the answer is “no”

Monday, October 4th, 2010

One question I’ve been getting a lot is whether someone can switch to SERO Premium if they used to be SERO, but switched to Everything Plus to get an iconic device. I’ve already answered this a few times in the comments sections of different posts, but let me make it clear here.

Unfortunately, the answer is “no” – no one can sign up for SERO Premium except for current SERO customers, even if you used to be SERO.

I apologize if that hasn’t been clear in previous communications.

I know there will be lots of comments about how that’s not fair. I’m sure that

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many folks never would’ve switched to Everything Plus if they’d known SERO Premium were coming. All I can say is, I’m sorry, but that’s how it is. As an Everything Plus customer, you are still getting an awesome deal – maybe the best deal in wireless (other than SERO).

Recent Research: September 2010

Sunday, October 3rd, 2010

Research is good. Free highlights from expensive research reports are great. Here are some recent headlines:

What I Meant to Say…

Saturday, October 2nd, 2010

Last weekend I wrote a couple of posts about what we talked about on my panel at Mobile 2.0 and specifically my responses to questions from Tony Fish.

But I didn’t say what I had meant to say…

You see, before I speak at any event, I always prepare my “platform”, a messaging pyramid that represents the key points I want folks to walk away understanding about Sprint’s position. Tony was such a good provocateur that I didn’t stick to my platform.

Anyway, my messaging pyramid always has a top level message – the one thing that I want folks to walk away remembering. For this event, that message was “The mobility revolution requires operators to actively enable innovation by others.”

I always have three second level messages that further explain and prove the top level message. For each of these, I try to have three proof points or examples ready to use in the discussion.

Here were my three second level messages:

#1: Developers: Make it easy for developers to innovate with the full capabilities of Sprint assets.
Proof points:
– Over a decade of leadership through Sprint’s application developer’s program (see developer.sprint.com)
– Our upcoming 10th annual Developer’s Conference (October 26-28 in Santa Clara)
– Our recently launched Sprint Services Framework and Developer Sandbox

#2: Enablers: Nimble partners enable innovation at Valley speed, not Carrier speed.
Solution Enablers
App Stores
Aggregators

#3: Platforms: Don’t lock innovation into a single device, OS, or even form factor.
– Cloud-based Sprint Services Framework
Emerging Solutions/M2M
Sprint Virtual Developer Lab

Even though I didn’t stick to my “platform”, hopefully the audience still walked away with a clear idea that Sprint is focused on enabling innovation across the ecosystem.

Next time I’ll try harder, I promise.

Big Bell Dogma: September 2010

Friday, October 1st, 2010

As we work to build mobility into every product, service, and process, our greatest inhibitor is the mindset represented by those who defend the tethering of products and processes to specific places. This mindset is fueled by the investments that have been made that establish power in the companies, departments, and individuals that stand in the way of mobilizing our lives and our businesses. These investments are not always in hard assets, but often are investments of time and experience to establish intellectual and relational assets. We should expect our assault on these ways to be defended to the death. Here are recent examples: