But I didn’t say what I had meant to say…
You see, before I speak at any event, I always prepare my “platform”, a messaging pyramid that represents the key points I want folks to walk away understanding about Sprint’s position. Tony was such a good provocateur that I didn’t stick to my platform.
Anyway, my messaging pyramid always has a top level message – the one thing that I want folks to walk away remembering. For this event, that message was “The mobility revolution requires operators to actively enable innovation by others.”
I always have three second level messages that further explain and prove the top level message. For each of these, I try to have three proof points or examples ready to use in the discussion.
Here were my three second level messages:
#1: Developers: Make it easy for developers to innovate with the full capabilities of Sprint assets.
– Over a decade of leadership through Sprint’s application developer’s program (see developer.sprint.com)
– Our upcoming 10th annual Developer’s Conference (October 26-28 in Santa Clara)
– Our recently launched Sprint Services Framework and Developer Sandbox
Even though I didn’t stick to my “platform”, hopefully the audience still walked away with a clear idea that Sprint is focused on enabling innovation across the ecosystem.
Next time I’ll try harder, I promise.