Yesterday I gave the keynote address at Frost & Sullivan’s Growth, Innovation, and Leadership conference in Scottsdale, Arizona. I thought I’d share the high level outline for my talk with my blog readers and point you to additional resources behind the topics I covered (try clicking on the links throughout this piece).
The title of my speech was “The Power of Mobility: Redefining Competition Across Industries” and the basic premise was that the Mobility Revolution is as big of a deal as the PC (or Microprocessor) Revolution and the Internet Revolution. Just as those two technology revolutions fundamentally changed how we, as individuals interact with the world, and how we, as businesses operate and compete, so too the Mobility Revolution is restructuring the fabric of how we work and play. The innovative leaders who understand and grasp the opportunities created by this revolution are the ones who will redefine the rules of competition in their industries and who will disproportionately capture growth in their markets.
In explaining the drivers behind these three revolutions, I touched upon Moore’s Law, Metcalfe’s Law, and, of course, McGuire’s Law of Mobility. I wholeheartedly believe that these three forces are causing mobility to be built into every product, every service, and every process. Throughout the talk I gave examples of companies that are changing the rules of competition within their industries by building mobility into products (Amazon Kindle, Musco Lighting, TeleNav), services (PODS, Montclair State University), and processes (Avis). Taking revolutionary steps to change the rules of competition sounds like an overwhelming task, so I also briefly talked the audience through the “seven steps to the power of mobility” covered in my book The Power of Mobility.
But, businesses don’t need to initially swing for the fence, capturing the power of mobility can start with more simple steps, including:
- Integrating traditional desk phones with wireless devices – one number, one voicemail
- Securely creating remote locations – kiosks, point of sale, temporary offices – using mobile broadband and cellphones
- Tracking mobile assets with off-the-shelf solutions
- Improving time and fuel efficiency with GPS-enabled dispatch/delivery solutions
- Reducing costs by implementing field workforce management solutions
I closed my speech with the real world example of how Sprint is saving more than $6M per year through our deployment of Unified Communications to support our increasingly mobile workforce. And of course, everyday, we are working with customers on many of the solutions described throughout the speech to save money, increase competitiveness, and rewrite the rules of competition across industries.
How can we be helping you?