McGuire’s Law

Mobility is a wonderful thing. As mobility gets built into all products and services, businesses need to learn how to both capture the power of mobility and manage the dangers introduced through mobility. Here are some examples of how the power of mobility is being applied to create competitive advantage:

• Indiana hospitals mobilize clinicians and staff to enhance the quality of patient care
• Coca-cola uses mobile marketing to advance their strategic vision
• Blockbuster mobilizes to enable customers to eventually view “any movie on any device”
• Doctor texts to save boy’s life
• Project Masiluleke uses SMS to fight AIDS
• BMW uses MMS campaign to generate $45M in new business

This entry was posted on Saturday, December 13th, 2008 at 8:18 pm and is filed under Power. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.