Capturing the Power: November 6, 2008 Edition
Mobility is a wonderful thing. As mobility gets built into all products and services, businesses need to learn how to both capture the power of mobility and manage the dangers introduced through mobility. Here are some examples of how the power of mobility is being applied to create competitive advantage:
- Federal government could gain $37M in productivity per day, if it mobile-enabled more employees
- Salvation Army adopts SMS donations to overcome cash/change scarcity at bell-ringing red pots
- MasterCard simplifies credit card issuers to enable mobile purchases for customers
- Mobile ads help sell 3,000 Jaguars
- Disney using iPhone game to promote movie
- Travelers are mobile - Best Western serves them
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