Capturing the Power: October 1, 2008 Edition
Bonus: Aliza Sherman shares “10 Everyday Ways to Use Twitter for Work”
Mobility is a wonderful thing. As mobility gets built into all products and services, businesses need to learn how to both capture the power of mobility and manage the dangers introduced through mobility. Here are some examples of how the power of mobility is being applied to create competitive advantage:
- NYC cabs adopt real-time mobile payments
- Wichita Wingnuts welcome wireless for cashless concessions
- Diet Coke launches mobile portal to reach female consumers
- BMW uses MMS to engage with customers (and sell winter tires)
- Visa mobilizes money transfers and account inquiries
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