Capturing the Power: August 27, 2008 Edition
Mobility is a wonderful thing. As mobility gets built into all products and services, businesses need to learn how to both capture the power of mobility and manage the dangers introduced through mobility. Here are some examples of how the power of mobility is being applied to create competitive advantage:
- IBM launches Mobility@Work consulting service
- Smithsonian launches Bluetooth ad campaign
- MapMyTracks uses GPS to engage sailing fans
- Visa, Chase launch mobile marketing capability
- SigmaCare mobilizes to improve patient care
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