Archive for June, 2008

Converged Products: June 17, 2008 Edition

Tuesday, June 17th, 2008

The most convenient way that mobility is getting built into products is through the convergence into the cellphone of capabilities that previously existed as standalone products. That way, those products are now with you and available for your use whenever you need them wherever you go.

Now playing: Tenth Avenue North – Let It Go

Two lifesaving examples of mobility built in

Friday, June 13th, 2008

Earlier this week at Sprint’s Senior Leadership Conference, Jim Patterson, Sprint’s president of wholesale, introduced me to two very interesting examples of mobile broadband being built into products to dramatically increase the value of the product, and in these cases, even save lives.

The first one, DriveCam, is a device that you hang on the rear view mirror of your car (or more likely, your teenager’s car or perhaps a company-owned vehicle). It has a camera facing forward and another facing back into the vehicle. I know, I hear you whining about invasion of privacy, but the company claims that 100% of teens recommend the product to their friends. That’s because it’s all about teaching safer driving, not spying. The camera captures and stores a small amount of video, uploading 20 seconds of video surrounding unsafe driving events (rapid acceleration, deceleration, sudden swerves, or accidents) to driving counselors who then use the video to coach the drivers on how to improve their driving. The company claims that the product results in a 70% reduction in accidents and American Family Insurance has even launched a program to provide the product and service for free to families, because they believe it results in fewer claims.

The second product is CardioNet. This product is comprised of a set of three leads attached to the patient’s chest,connected to a sensor. The sensor wirelessly sends heartbeat data to a small, pocketable, monitor. When the monitor detects an abnormal heartbeat, the data is immediately uploaded to the CardioNet Monitoring Center where the data is analyzed and shared with the patient’s doctor, allowing more accurate diagnosis of conditions and threats to the patient, as well as immediate response to critical situations.  The company claims that the product results in three times more effective results than the traditional solution.

It’s hard to find more compelling examples of the power of mobility than when lives are saved!

Now playing: Russ Ramsey – Land Between

Managing the Danger: June 6, 2008 Edition

Friday, June 6th, 2008

In order to be winners in the new mobile era, businesses will not only need to capture the power of mobility, but also manage the danger. Highlighted below are recent examples of the danger of mobility and how some firms are beginning to manage it:

Now playing: Andrew Peterson – The Ninety and Nine

Enabling Technology: June 6, 2008 Edition

Friday, June 6th, 2008

The Law of Mobility talks about value increasing with mobility. The impact of this law is being felt because the barriers to building mobility in are being obliterated week after week. Here are examples of technology advances enabling this to happen:

Now playing: Rich Mullins – Calling Out Your Name

Business Observations: June 2, 2008 Edition

Monday, June 2nd, 2008

As the Mobility Era matures, obviously a key question will be “how to make money?”. There are plenty of opinions on the best answer to this question. The below is very inclusive and I provide no editorial functions, so don’t take from my selections, ordering, headlines, etc. any indications of the interests or plans of my employer (if you do, you’ll undoubtedly be disappointed when they don’t play out):

Now playing: Bebo Norman – Into The Day