Earlier this week at Sprint’s Senior Leadership Conference, Jim Patterson, Sprint’s president of wholesale, introduced me to two very interesting examples of mobile broadband being built into products to dramatically increase the value of the product, and in these cases, even save lives.
The first one, DriveCam, is a device that you hang on the rear view mirror of your car (or more likely, your teenager’s car or perhaps a company-owned vehicle). It has a camera facing forward and another facing back into the vehicle. I know, I hear you whining about invasion of privacy, but the company claims that 100% of teens recommend the product to their friends. That’s because it’s all about teaching safer driving, not spying. The camera captures and stores a small amount of video, uploading 20 seconds of video surrounding unsafe driving events (rapid acceleration, deceleration, sudden swerves, or accidents) to driving counselors who then use the video to coach the drivers on how to improve their driving. The company claims that the product results in a 70% reduction in accidents and American Family Insurance has even launched a program to provide the product and service for free to families, because they believe it results in fewer claims.
The second product is CardioNet. This product is comprised of a set of three leads attached to the patient’s chest,connected to a sensor. The sensor wirelessly sends heartbeat data to a small, pocketable, monitor. When the monitor detects an abnormal heartbeat, the data is immediately uploaded to the CardioNet Monitoring Center where the data is analyzed and shared with the patient’s doctor, allowing more accurate diagnosis of conditions and threats to the patient, as well as immediate response to critical situations. The company claims that the product results in three times more effective results than the traditional solution.
It’s hard to find more compelling examples of the power of mobility than when lives are saved!
Now playing: Russ Ramsey – Land Between