Capturing the Power: June 23, 2008 Edition
Mobility is a wonderful thing. As mobility gets built into all products and services, businesses need to learn how to both capture the power of mobility and manage the dangers introduced through mobility. Here are some examples of how the power of mobility is being applied to create competitive advantage:
- Nike uses MMS to build customer loyalty
- Nelson Mandela Charities use premium SMS for fund-raising birthday wishes
- BofA: 1M active mobile banking customers
- UK police test wireless fingerprint scanning to accelerate criminal identification
- Sunsweet Raisins mobilizes operations to increase profits
- Capturing the power could save airlines $600M on flight delays
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