Capturing the Power: Week of 4/13/08
Bonus: Barbara Ballard uses a basketball analogy to make the point that fundamentals matter in mobile design
Mobility is a wonderful thing. As mobility gets built into all products and services, businesses need to learn how to both capture the power of mobility and manage the dangers introduced through mobility. Here are some examples of how the power of mobility is being applied to create competitive advantage:
- BA adopts mobile CRM to apologize for Terminal 5 challenges
- UK schools text to warn parents of lice
- KC TV station delivers traffic video to mobile motorists
- McDonalds orders up mobile coupons
- Non-profits discover the power of mobile
Complete list here
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Now playing: The Kry - Wild, Wild World