A week ago I participated in a panel at Wharton.? On Monday I told you about it.? Late this week Knowledge@Wharton published an article about the panel.? I have to admit that the journalist remembered better than I did what I said.
On Monday I told you that there are “three factors that inhibit the adoption of great new mobile applications today: 1) Fear of billing surprises (‘If I click on this, will I be charged something extra?’) 2) Discoverability (‘How do I find great new mobile applications anyway, and how do I install them on my phone?’) 3) User interface (‘How do you build a great new mobile application with this tiny screen and challenged keyboard?’). ”
The Knowledge@Wharton article paraphrased me as listing the three factors as:
“The first is that cell phone users are afraid of running up a huge bill if they try a new feature.”
“The second issue is what McGuire called discoverability.”
“Third, he warned that when new technologies come along, the industry typically tries to use them in old ways rather than adapting them specifically for the mobile platform. ‘There are things that are inherently different about mobility,’ said McGuire. He held up his own wireless device and said, ‘This is me. It’s not my company. It’s not my home. It’s not my location. Those aspects of mobility are now just beginning to show up in applications.'”
He’s right.? I’m wrong.? That’s what I said (and of course I fully agree with it).
Now playing: Phil Keaggy – Trailwalker