Capturing the Power: Week of 05/06/07
Mobility is a wonderful thing. As mobility gets built into all products and services, businesses need to learn how to both capture the power of mobility and manage the dangers introduced through mobility. Here are some examples of how the power of mobility is being applied to create competitive advantage:
- Hearst takes Good Housekeeping, Redbook, and House Beautiful mobile
- Universities adopting SMS for warning systems
- American Airlines launches txtSAAver
- Movie theaters experimenting with text marketing
- Churchill Downs uses wireless to transform the customer experience
Complete list here