Recent Research: April 2007
Research is good. Free highlights from expensive research reports are great. Here are some recent headlines:
- Mobility third largest driver of productivity over past 50 years, first over next 5
- 200M Linux phones to ship by 2012
- 488M Mobile TV subs by 2010
- 125M Mobile TV subs by 2011
- Mobile TV and Video to reach $12.7B by 2011
- Mobile marketing and advertising to reach $3B this year
- Mobile Marketing and Advertising to be Worth $3 Billion by 1Q 2008
- 79% of consumers annoyed by mobile ads
- UK teens interested in viewing mobile ads for pre-pay credits
- 106M cameraphones in the US
- Music-enabled phones doubled to 32% in 2006
- Awareness significantly outpaces use in mobile audio
- US consumers prefer WiMax over WiFi or cellular data
- Mobile Broadband-Enabled Consumer Electronics Will Approach 100 Million Shipments by 2012
- Consumers will to pay only 6% premium for mobile broadband
- Private Branded Handsets Will Generate Over $10 Billion for Operators in 2007
- Twenty Percent of Mobile Handsets Will Include Near Field Communication by 2012
- 1Q07 mobile phone shipment growth slows to 10% year over year
- Mobile security at $200M and growing