Capturing the Power: Week of 4/01/07
Mobility is a wonderful thing. As mobility gets built into all products and services, businesses need to learn how to both capture the power of mobility and manage the dangers introduced through mobility. Here are some examples of how the power of mobility is being applied to create competitive advantage:
- Hershey marries mobility with UGC for new promotion
- CBS streaming shows to cellphones
- MTV uses made-for-mobile content to connect with the “look-at-me” generation
- The History Channel goes mobile
- BBC TV and radio shows go mobile (I’m sensing a theme here…)
- Selexyz uses RFID to increase sales by 25% and profits by 40%
- Yahoo simplifies capturing the power of mobility for publishers
- Visa buys in to mobile payments
- YourWorld launches location-based multiplayer games
- Workspeed delivers business instant messages
Complete list here