McGuire’s Law

As the Mobility Era matures, obviously a key question will be “how to make money?”. There are plenty of opinions on the best answer to this question. The below is very inclusive and I provide no editorial functions, so don’t take from my selections, ordering, headlines, etc. any indications of the interests or plans of my employer (if you do, you’ll undoubtedly be disappointed when they don’t play out):

• Teens to get free mobile calls - with a catch
• Glu Mobile’s Sticky Situation
• RIM risks marginalising itself in enterprise-controlled comms
• Will Blyk, an ad-based MVNO, work?
• Mobile Internet and the Broadband Incentive Problem
• What Is The Real Threat To Wireless Video?
• Telco 2.0 Event: Advertising Workshop Summary
• Telco 2.0 event: Business Model Map Q&A
• Are Carriers Killing Mobile Innovation?
• Can MVNOs help FMC Succeed?
• The Battle for Mobile Search
• Could Nokia Stumble?
• Mobile Search Key Driver of Mobile Internet
• Telcos’ Biggest Marketing Strategy: Inertia
• EarthLink Reconsidering Muni-WiFi Business?
• Is SMS under threat?
• Could Wi-Fi-Only Phones Replace Cellular?
• Wireless/Cable Joint Venture Duels with Telcos for US Consumer Telecom Bundles

The most convenient way that mobility is getting built into products is through the convergence into the cellphone of capabilities that previously existed as standalone products. That way, those products are now with you and available for your use whenever you need them wherever you go.

• Cellphone as motorcycle simulator
• Cellphone as home controller
• Cellphone as Wii

Complete list here.

Research is good. Free highlights from expensive research reports are great. Here are some recent headlines:

• Mobility third largest driver of productivity over past 50 years, first over next 5
• 200M Linux phones to ship by 2012
• 488M Mobile TV subs by 2010
• 125M Mobile TV subs by 2011
• Mobile TV and Video to reach $12.7B by 2011
• Mobile marketing and advertising to reach $3B this year
• Mobile Marketing and Advertising to be Worth $3 Billion by 1Q 2008
• 79% of consumers annoyed by mobile ads
• UK teens interested in viewing mobile ads for pre-pay credits
• 106M cameraphones in the US
• Music-enabled phones doubled to 32% in 2006
• Awareness significantly outpaces use in mobile audio
• US consumers prefer WiMax over WiFi or cellular data
• Mobile Broadband-Enabled Consumer Electronics Will Approach 100 Million Shipments by 2012
• Consumers will to pay only 6% premium for mobile broadband
• Private Branded Handsets Will Generate Over $10 Billion for Operators in 2007
• Twenty Percent of Mobile Handsets Will Include Near Field Communication by 2012
• 1Q07 mobile phone shipment growth slows to 10% year over year
• Mobile security at $200M and growing

The Law of Mobility talks about value increasing with mobility. The impact of this law is being felt because the barriers to building mobility in are being obliterated week after week. Here are examples of technology advances enabling this to happen:

• Push Ringer
• 2.7″ QVGA TFT LCDs
• Voice recognition
• High PAE DPD in SoC for WiMax
• 1.8″ 120GB drive
• SSD
• Geo-photo-tagging
• GPS on a SIM
• Pay-buy mobile

Full list here.

Bonus: Everything you wanted to know about the mobile web but were afraid to ask

More and more, the world around us reflects the growing assumption of the law of mobility. Each week we will track indicators of Mobility’s growing importance in our businesses, our lives, and our society:

• Alarm clock interworking with cellphone
• Google says: The biggest growth areas are within mobile
• Most cellphones have integrated camera
• More than a quarter billion north american mobilites
• More than 3.8B small LCDs ship in 2007
• Study: Looking back 50 years, mobility has driven more productivity than cars or e-mail
• Broadcast leaders aggressively promoting Mobile TV

Full list here.

Bonus: The Mobile Weblog provides “10 Rules for Mobile Website Creation”

Mobility is a wonderful thing. As mobility gets built into all products and services, businesses need to learn how to both capture the power of mobility and manage the dangers introduced through mobility. Here are some examples of how the power of mobility is being applied to create competitive advantage:

• Bureau of Internal Revenue enables paying taxes by SMS
• Mercedes-Benz makes mobile integral to all marketing and communications
• Parceline uses SMS to dramatically improve parcel delivery experience

Complete list here

In order to be winners in the new mobile era, businesses will not only need to capture the power of mobility, but also manage the danger. Highlighted below are recent examples of the danger of mobility and how some firms are beginning to manage it:

• Blackberry outages
• Twitter spoofing
• Talking while driving
• “Free lunch”

The complete list is here.

The most convenient way that mobility is getting built into products is through the convergence into the cellphone of capabilities that previously existed as standalone products. That way, those products are now with you and available for your use whenever you need them wherever you go.

• Cellphone as “lifeline”
• Cellphone as coupon
• Cellphone as store front
• Cellphone as VoIP phone
• Cellphone as your eyes in the field

Complete list here.

The Law of Mobility talks about value increasing with mobility. The impact of this law is being felt because the barriers to building mobility in are being obliterated week after week. Here are examples of technology advances enabling this to happen:

• Dual-OS handsets
• JSR-248
• Widgets
• 8GB 1″ flash drive
• Mobile advanced superview LCD
• USB Battery Charging Revision 1.0
• Robust surface navigation

Full list here.

More and more, the world around us reflects the growing assumption of the law of mobility. Each week we will track indicators of Mobility’s growing importance in our businesses, our lives, and our society:

• iPhone trumps Leopard
• $3B in mobile marketing and advertising this year
• Big 3 wireless carriers account for 61% of all telecom capex

Full list here.