Capturing the Power: Week of 3/04/07
Mobility is a wonderful thing. As mobility gets built into all products and services, businesses need to learn how to both capture the power of mobility and manage the dangers introduced through mobility. Here are some examples of how the power of mobility is being applied to create competitive advantage:
- McDonalds adopting cellphone wallet technology for new loyalty club
- Hardees adopts mobile couponing
- Starbucks launches SMS-based locator service
Complete list here